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5G, direitos dos robôs e marketing em 2020: o que não perder no 3º dia

Nesta quarta-feira, 6, o Web Summit traz discussões sobre o futuro da democracia e a perda de confiança nas marcas de tecnologia


6 de novembro de 2019 - 4h00

(Crédito: Web Summit)

Nesta quarta-feira, 6, terceiro dia de Web Summit, discussões centradas em tecnologia ganham contornos filosóficos, como nos paineis “Is Siri Sexist?” e “Should robots have rights?”. O futuro próximo também entra em pauta: Fernando Machado, CMO global do Burger King, participa de uma discussão sobre como deverá ser o marketing em 2020 a partir das tendências e aprendizados neste cenário de transformação. Com teor mais futurista, a sessão “How we’ll arrive in 2025” irá explorar um cenário de carros autônomos e micro-mobilidade, assim como as inúmeras dúvidas que acompanham estas mudanças.

O destino das fintechs será discutido sob, ao menos, duas óticas distintas: a do Brexit e a dos próprios líderes de fintechs, sobre quais serão os próximos movimentos do setor. Confira a agenda desta quarta, dividida por temas:

Future Brands
Marketing in 2020
Centre Stage 15.10 – 15.30(20min) Globally acclaimed and award-winning marketers reveal definitive trends and stories from the frontlines of marketing in a time of unprecedented disruption.

Speakers Fernando Machado CMO, Burger King Gail Heimann President, Weber Shandwick Katia Bassi CMO, Automobili Lamborghini Martin Swant Reporter, Forbes

How can tech companies regain our trust?
PandaConf 12.30 – 12.50(20min) Trust in tech is wavering and companies must act now. Last year, the phrase “techlash” was runner-up for Oxford Dictionary’s word of the year. Why are the big tech companies failing to win us over and what can be done about it?

Speakers Richard Edelman President, Edelman Sara Fischer Media Reporter, Axios

Future Cities/Mobilidade
Why 5G will change everything
Corporate Innovation Summit 12.40 – 13.00(20min) Whilst most innovations thus far have catered to consumers, the 5G phase of the mobile internet will be driven by industry. Join Marcus, CTO of Nokia, to learn how 5G networks will affect the industrial space, as well as society.

Speakers Marcus Weldon President of Bell Labs & Corporate CTO, Nokia Jonathan Weber Global Industry Editor for Technology, Reuters News

Cenários Futuros
Predicting tomorrow’s megatrends for a better today
SaaS Monster 11.45 – 12.05(20min) Today’s world is experiencing a record volume of change. It forces us to consider how we think about the future, where to invest, and ultimately how to stay ahead. How we manage all of this change requires a deep understanding of the global forces that will shape our human experiences and our business decisions long into the future. Join this session to find out more.

Speakers Shane Wall CTO & Global Head of HP Labs, HP Inc. Rob Pegoraro Journalist, Yahoo Finance, USA Today, etc.

How we’ll arrive in 2025
Centre Stage 15.30 – 16.05(35min) Trends unfolding in self-driving cars, ride-hailing, connectivity and micro-mobility have offered great promise, as well as many questions. To discuss where we are heading, and what mobility in 2025 could really look like we’ll welcome four founders who are leading the way in the space.

Speakers Brad Bao Co-founder & CEO, Lime Sam Zaid Founder & CEO, Getaround Corinne Vigreux Co-founder, Tom Tom Xiaodi Hou Co-founder & CTO, TuSimple

Beyond the Horizon: Exploring the cutting edge business opportunities of the new space market DeepTech 16.15 – 16.35(20min) The re-emergence of the Space Industry is bringing about the new opportunity for corporations and individuals to leverage technical advances made possible through NASA, ESA and other governmental and private organizations. As we enter this new era of public private partnerships, learn about the potential business and societal advancements on the horizon with Chantelle Baier from 4Space inc. and future corporate technical uses with Alan Boehme from P&G.

Speakers Alan Boehme Global CTO, P&G

Inteligência Artificial
Is Siri sexist? DeepTech 11.05 – 11.25(20min) Are virtual assistants reinforcing and spreading sexism? In this session, Saniye Gülser Corat, UNESCO’s Director for Gender Equality argues that big tech needs to ditch the subservient female voice coming out of your smart speaker.

Speakers Saniye Gülser Corat Director for Gender Equality, UNESCO Esther Paniagua Award winning independent tech journalist, El País

Should robots have rights? DeepTech 12.15 – 12.35(20min) Many experts have warned of the importance to protecting humanity from advanced AI, but could we reach a time when we are a threat to the robots? We’ll discuss whether the concept of rights applies to humans alone.

Speakers John Basl Assistant professor of philosophy, Northeastern University Steve Petersen Associate Professor of Philosophy, Niagara University Ben Goertzel Founder & CEO, SingularityNET Fouzia Adjailia Roboticist, Department of Cybernetics and Artificial Intelligence, University of Kosice Louise Lucas Asia Technology Correspondent, Financial Times

Cenários sócio-políticos
What next for democracy?
Future Societies 14.30 – 14.50(20min) Populism is on the rise, many governments are becoming increasingly authoritarian, and democratic backsliding is gathering momentum. There is a lot of doom and gloom around the prospects for democracy. In this session we hear from a politican, a businessman, and a campaign expert about the supposed death of democracy.

Speakers Mamuka Bakhtadze Prime Minister, Georgia George Arison Founder, Shift Joe Pounder CEO, Bullpen Strategy Group Joseph Menn Investigative reporter on cybersecurity, Reuters

Borders, Brexit and the future of finance
MoneyConf 15.15 – 15.40(25min) By the time you’re reading this, Britain will have left the EU – deal or no deal. Come and listen to three key players in the game debate and discuss Brexit’s impact on borderless transactions, the tenuous future of new fintechs in London and how this will affect the global economy.

Speakers Sébastien de Brouwer Chief Policy Officer, European Banking Federation Eva Kaili MEP, European Parliament Karen Tso Anchor, Squawk Box, CNBC

Fintech
Cash is dead, what’s next to go? Centre Stage 12.10 – 12.30(20min) Despite scrutiny and skepticism, fintech disruption is here to stay. It’s hard to argue against the value of breaking the old models. With cash and brick and mortars on their way out, fintech leaders give their vision for the next big change.
Speakers Nikolay Storonsky Founder & CEO, Revolut

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