Meio&Mensagem

5 de novembro de 2019 - 5h40

Rohit Prasad, vice-presidente e cientista chefe da Inteligência Artificial Alexa, da Amazon

Primeiro dia com programação completa de palestras e eventos do Web Summit, esta terça-feira, 5, será marcada pela pluralidade de temas relevantes a diferentes áreas. Os assuntos vão dos mais tecnológicos, como inteligência artificial, fintechs e privacidade & dados, a outros que exploram o futuro das cidades e impacto positivo das marcas.

No âmbito da inteligência artificial, Rohit Prasad, vice-presidente e cientista chefe da Inteligência Artificial Alexa, da Amazon, fará um balanço dos cinco anos desde que o serviço foi lançado e como continuará entregando novas experiências na conexão entre os consumidores e o que eles buscam com a assistente de voz – ainda relacionado a essa nova forma de interação com os consumidores, Daniel Leyser, CEO da Meta Design, lida sobre a importância de dar às marcas  um tom de voz e personalidade. Já as decisões tomadas por inteligências artificiais serão tema de Cassie Kozyrkov, chief decision scientist do Google.

Após ter anunciado sua entrada no mercado de fintechs, o Facebook levará ao Web Summit Kevin Weil, vice-presidente de produto da Calibra, a moeda virtual criada pela rede social. Ele será entrevistado por Tim Bradshaw, correspondente global de tecnologia do Financial Times. E para falar sobre privacidade e inovação, Ruby Zefo, chief privacy officer do Uber, será entrevistado por Charlie Warzel, do The New York Times.

O CEO do iFood, Carlos Moyses, abordará, com Tim Stevens, editor da Roadshow, o impacto de serviços como o delivery de alimentos na cultura e sistemas de transporte das cidades. Sob outro viés, Sandra Bour Schaeffer, vice-presidente da Airbus, tratará do assunto mobilidade. Levando em consideração aviões, trens e automóveis, ela debaterá com outros participantes se é possível deslocamentos mais sustentáveis para a humanidade. Com o mesmo viés socioambiental, Shane Wall, CTO e head global da HP Labs, juntamente com o ator Ian Somerhalder, tentarão responder a outra questão: “as marcas podem salvar o planeta?”.

Finalmente, vale destacar nesta terça-feira, 5, discussões em torno de novos paradigmas de negócio, entre elas o painel “The cognitive enterprise”, que terá como palestrante principal Mark Foster, vice-presidente de Global Business Service da IBM, responsável por apresentar as próximas mudanças na arquitetura de negócios.

E o olhar sobre as novas gerações virá de Karen McCormick, chief investment officer da Beringea; Tara Reeves, sócia da Omers Ventures; Rob Lowe, head de Value Creation da Lego Ventures; e Avi Eyal, sócio da Entree Capital. Em debate, no painel, estarão a Geração Z e o que ela quer, sob a perspectiva também de que empresas e serviços os investidores, levando em consideração tais hábitos, já estão apostando.

AI

AI and decision intelligence
Auto/Tech & TalkRobot
12.00 – 12.20(20min)
In this Keynote, Google’s Chief Decision Scientist will discuss where next for decision intelligence. Speaker Cassie Kozyrkov Chief Decision Scientist, Google

Evolution from keyword searches to AI-enabled conversations
Centre Stage
15.25 – 15.45(20min)
Rohit Prasad, VP & Head Scientist for Amazon Alexa, shares his perspective on how far Alexa has come in the five years since launch, as well as how advancements in and democratisation of conversational AI will continue to deliver new experiences and seamlessly connect customers to services. Speaker Rohit Prasad VP & Head Scientist of Alexa Artificial Intelligence, Amazon

Future cities/mobilidade

Re-imagining the global transport ecosystem
Auto/Tech & TalkRobot
12.20 – 12.40(20min)
Going out to collect your food hasn’t been in vogue for some time. What innovations are taking place on the global circuit? Speaker Markus Villig Co-founder, Bolt Carlos Moyses CEO, iFood.com Tim Stevens Editor in Chief of Roadshow, CNET

Planes, trains and automobiles: How can we travel sustainably?
planet:tech Tuesday
11.15 – 11.35(20min)
Flight shaming is growing, carbon footprints are shrinking and the need to provide climate friendly travel methods is reaching new heights. What’s next for travel and transport in a world that’s increasingly unhappy with the options currently on offer? Speakers Amani Abou-Zeid Commissioner for Infrastructure and Energy, African Union Sandra Bour Schaeffer Senior Vice President, AIRBUS SAS Isabel Hilton Founder & Editor, Chinadialogue.Net

Fintech fantastic

Building Calibra and increasing access to the global economy
Centre Stage
16.35 – 17.00(25min)
If you have an internet connection today, you can access all kinds of useful services for little to no cost. But when it comes to storing, sending, and spending money, it’s not that simple. Billions of people around the world still lack access to even basic financial services. This is the challenge Calibra is hoping to address with its digital wallet for Libra, a new global payments system powered by blockchain technology. In this session, Kevin Weil, VP of Product for Calibra, will discuss how Calibra specifically and the Libra Blockchain, in general, can provide people with greater access to money and the global economy. Speakers Kevin Weil VP of Product, Calibra (Facebook) Tim Bradshaw Global Technology Correspondent, Financial Times

Climate Justice & Impacto positivo

Can brands save the planet?
PandaConf 
15.25 – 15.50(25min)
What role do brands have in saving the planet? As governments around the world abdicate responsibility, is it time for brands to speak out and step in? Speakers Shane Wall CTO & Global Head of HP Labs, HP Inc. Ian Somerhalder Actor, Ian Somerhalder Naina Bajekal Deputy International Editor, TIME Magazine

Future Brands

Reinventing your brand in a digital era
Centre Stage
10.25 – 10.45(20min) Some of the most popular companies in the world sell products that have been popular for a long time. But how do these traditional brands adapt to a modern marketplace?

How does your brand sound? Fine tuning for voice assistants
creatiff Tuesday
12.40 – 13.00(20min)
Successful conversation branding is about shaping a brand’s perceived personality, giving it a voice, adding tonality and infusing it with character. CEO of MetaDesign, Daniel will explore the winning formula to use when shaping your brand’s voice, while making it an authentic part of your narrative. Speakers Daniel Leyser CEO, Meta Design

Age of distrust (Data & privacy)
Privacy meets innovation in a global marketplace
Auto/Tech & TalkRobot
16.05 – 16.25(20min)
In this keynote presentation, Uber’s Chief Privacy Officer, Ruby Zefo, will be discussing the role of privacy in the ride-sharing ecosystem. Speakers Ruby Zefo Chief Privacy Officer, Uber Charlie Warzel Writer-at-Large, The New York Times

New paradigm for business

The cognitive enterprise
Corporate Innovation Summit
10.55 – 11.15(20min)
IBM SVP of Global Business Services Mark Foster explains the next big shift in business architectures – becoming a cognitive enterprise. By combining proprietary data, unique tech platforms and specialist expertise, financial services institutions continually reinvent themselves for competitive advantage. Speakers Mark Foster SVP of Services & Global Business Services, IBM Paul Michelman Editor-in-chief, MIT Sloan Management Review

GenZ consumers: What do they want?
Venture – Venture stage
11.10 – 11.35(25min)
Some of the biggest IPOs in recent years have been from consumer tech companies like Spotify, Lyft, Uber, Pinterest, etc. What tech does Gen Z want and where are investors placing their bets? Speakers Karen McCormick Chief Investment Officer, Beringea Tara Reeves Partner, OMERS Ventures Rob Lowe Head of Value Creation, LEGO Ventures, LEGO Group Avi Eyal General Partner, Entree Capital